Train travel is quite a beneficial form of travel especially for a person like me who has got a personal blog and therefore is always on to the look out for new subjects to write about so that the blog is always up to date and running. For the past month or so I have been a frequent traveler plying through the railway lines of the state twice in a week and this journey is certainly not in search of a subject for my blog, but often gives me some food for thought and sometimes some really good subjects to right about as well. One such recent travel had given me an occasion to get acquainted with a person with a rather smart new product idea. He was a train vendor and he has got a very unique and sensible product with him. While writing this piece, I hope he will pardon me if I borrow some of the words that he himself has used while marketing his product.We all, at some point of time or the other, would have been a participant in a long queue to obtain some application form from some Government offices. And we all pretty much know the agony we have to face to get that simple piece of paper and, as if the long queue alone is not enough, there are also different issues raised by the officials there, as if their sole intention is to deny us the easy access of that application form. More than that most of us are absolutely oblivious about the places from where we would get a particular form. So to sum up, to obtain a form we have to first know the place from where we could get the form and for that you have to ask a multitude of people who would certainly give you multitude of answers, get to the place by traveling some distance since some forms will be produced only from one center throughout the state, then stand at the queue, then have a verbal scuffle with the officials there and of course wait for the officialdom to take pity on you and finally give you the required form. This is a real ordeal which most of us have faced sometime or the other. This is where the product that we are going to discuss about comes into play.
The vendor in the train claims that he or his family members no longer go to Government offices for getting any of the forms, instead he is carrying about 150 different types of forms with him always so that he can use it whenever he requires it. If you are thinking at the frivolousness of carrying about 150 forms with you always, then wait a minute. He is not carrying it in the physical form instead he is having a CD in which the soft copies of all these forms are there. And that seems to be a pretty good product idea, isn't it ? So anyone needing any form can readily get it form the CD and print it out and use it. If you don't have a printing facility, then just get into a DTP center find the form and take the print out. To further strengthen his case the vendor also states that many government departments accepts forms taken as print outs by the user himself and gives the example of many departments having online forms . He further claims that he had spent about a year and about one lakh rupees for traveling and collecting this much forms from different places and put them all into a CD. Checking the veracity of this statement by him is not at all something that would interest us, but the product is certainly something that would arose anyone's curiosity. Now, the vendor says that his product can be used not only by individual users but also by DTP centers by providing the service of getting lay users the form he needs and charging a price for that. The price of the product is Rs.50 but the vendor says that as an introductory price he is charging only Rs.30.
Two things have to be given utmost credit here - first is the new product idea and the second the new entrepreneur. Here is a product idea that no one had thought about before, for which there is going to be good demand as the product is worthy enough and the price is quite reasonable. Here is an entrepreneur who dared to think big, think about a new idea and not only did he thought about it, but he also transformed his thought into action and that too transformed it successfully. Now it is up to us to decide whether to buy his product and stay away from the long queues that we are so much used to, or continue squandering our time waiting in the queue believing with (waning) hope that we would reach the destination counter sooner rather than later.
The vendor in the train claims that he or his family members no longer go to Government offices for getting any of the forms, instead he is carrying about 150 different types of forms with him always so that he can use it whenever he requires it. If you are thinking at the frivolousness of carrying about 150 forms with you always, then wait a minute. He is not carrying it in the physical form instead he is having a CD in which the soft copies of all these forms are there. And that seems to be a pretty good product idea, isn't it ? So anyone needing any form can readily get it form the CD and print it out and use it. If you don't have a printing facility, then just get into a DTP center find the form and take the print out. To further strengthen his case the vendor also states that many government departments accepts forms taken as print outs by the user himself and gives the example of many departments having online forms . He further claims that he had spent about a year and about one lakh rupees for traveling and collecting this much forms from different places and put them all into a CD. Checking the veracity of this statement by him is not at all something that would interest us, but the product is certainly something that would arose anyone's curiosity. Now, the vendor says that his product can be used not only by individual users but also by DTP centers by providing the service of getting lay users the form he needs and charging a price for that. The price of the product is Rs.50 but the vendor says that as an introductory price he is charging only Rs.30.
Two things have to be given utmost credit here - first is the new product idea and the second the new entrepreneur. Here is a product idea that no one had thought about before, for which there is going to be good demand as the product is worthy enough and the price is quite reasonable. Here is an entrepreneur who dared to think big, think about a new idea and not only did he thought about it, but he also transformed his thought into action and that too transformed it successfully. Now it is up to us to decide whether to buy his product and stay away from the long queues that we are so much used to, or continue squandering our time waiting in the queue believing with (waning) hope that we would reach the destination counter sooner rather than later.
1 comment:
An ordinary thinking executed in an extraordinary way, other than that is there anything great in that.
From a business point of view i doubt whether he will succeed.
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