A true legend has passed away leaving behind a legacy that the whole country can be proud of – Dr. Verghese Kurien, ‘Milkman of India’ is no more. Father of White Revolution, the founder of co-operative dairy movement in the country and the man behind the world famous brand Amul breathed his last yesterday in a hospital in Nadiad.
Born in the Kerala district of Kozhikode in the year 1921, Dr. Kurien did his Masters from Michigan University in metallurgy, with dairy engineering as a minor subject, after he completed Bachelor of Mechanical Engineering from Madras University. He came to Anand in the year 1949 at the behest of Sardar Vallabhai Patel and later went on to become the founder of co-operative milk movement in the country and the Amul dairy. Under his aegis, India went on to become the largest milk producer in the world from a milk-deficient country. Because of his efforts India now contributes 17% of total milk production in the world. Amul, the brand he created, has one of the best brand recall (brand recall refers to the ability of study respondents to remember a name of a brand, company or product, as part of a particular class) values among the world’s leading brands in any sector.
Dr. Verghese Kurien is a true legend who used his life to bring economic freedom to millions of small and medium milk farmers. He and his ‘Operation Flood’ that revolutionised milk production in India will always be remembered for its true socialist vision and technology-led approach.
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